Satire based on the big tobacco industry and their constant struggle to remain in business despite the overwhelming evidence that they are killing people. A lobbyist and promo man for the big tobacco business (Aaron Eckhart) tries to promote smoking in any way imaginable - from product placement to sitting in on chat shows giving anti-spin to promote the dreaded coffin nails. His heightened public profile draws the attention of a reporter (Katie Holmes) and, when his life is threatened and his son starts asking more informed questions about what his dad does, he's forced to reconsider his moral stance.
