Reprogram your hair at the deepest Keratin-Alpha level. Elevate your hair care routine with the advanced smoothing power of the L'Oréal Professionnel Keratin Alpha Sleek Shampoo. It is designed to provide intense discipline and smoothness. Infused with Keratin complex, it targets the hair fiber to reinforce its structure while creating a protective shield.
Key Benefits:
Up to 2 Weeks Frizz Control: It acts as a shield against humidity, ensuring that your hair remains sleek and manageable even in any weather condition.
Structural Repair: Infused with Keratin, it will reinforce the hair's natural structure thus increasing resistance to breakage.
Instant Detangling: The formula smoothens the hair cuticle immediately upon application, making it much easier to comb through and style after washing.
Softness: Adds softness and instant shine that lasts up to 5 days. Instantly softens, nourishes and hydrates hair.
Heat Protection Base: Protects hair from damage and breakage. Improves hair health from the first use.
Target Audience:
"The Frizz Fighter - Wants to control her frizz"
Anti-frizz haircare: treatment that controls frizz for longer.
Heat styling: that gives long-lasting smoothness
"The Taming Addict - Wants to manage her volume & unruly hair to make her daily routine easier"
Heat tools: A routine that improves manageability and decreases styling time.
Current smoothing service: Reprograms hair from within.
Core Technology
Keratin Alpha Complex: A specialized blend of amino acids and proteins that mimics the hair's natural composition to repair and smooth from within.
How to Use
1. Apply evenly to wet hair.
2. Lather and massage gently into the scalp and lengths.
3. Rinse thoroughly.
4. For optimal results, follow with the L'Oréal Professionnel Keratin Alpha Sleek Conditioner or Masque.
What's in the box
1x L'Oréal Professionnel Keratin Alpha Sleek Anti-frizz Shampoo 300ml
