Hyojo Plush is a premium collectible plush line inspired by the art of emotional expression. Derived from the Japanese word "hy?j?," meaning facial expression, the brand celebrates the subtle and powerful ways emotions connect people across cultures. At its core, Hyojo Plush transforms everyday feelings into tactile, character-driven companions. Each plush is carefully designed to reflect a specific mood, capturing everything from joy and curiosity to frustration and calm, making emotional expression fun, relatable, and collectible. Every stitch, shape, and feature is crafted to amplify emotion while maintaining a timeless, adorable appeal. The result is a plush that feels both emotionally alive and visually iconic. Designed to be collected, traded, and adored - each Hyojo mystery box reveals a sensory surprise with distinct designs, expressive faces, and a mix of fun textures that make every Hyojo unique! You'll be on the hunt to collect all these super cute friends!
A limited-edition line of part plush, part collectible figure with super cute details and rich materials inspired by your favorite brands! Each box is a mystery sensory surprise. What will Hyojo be next?
Collect them all! Breyers, Krispy Kreme Doughnuts, Creamsicle, Peeps, Hershey's Kisses, and the Hyojo Cookie Sandwich!
What's in the box
1 x Premium Soft Plush Toy
