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Craig David - Born To Do It (CD)

Craig David - Born To Do It (CD)

After laying down a memorable vocal on Artful Dodger's "Re-Wind," the biggest hit to date of the latest U.K.-spawned dan…
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After laying down a memorable vocal on Artful Dodger's "Re-Wind," the biggest hit to date of the latest U.K.-spawned dance craze known as two-step, Craig David's debut record carries lofty expectation...

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After laying down a memorable vocal on Artful Dodger's "Re-Wind," the biggest hit to date of the latest U.K.-spawned dance craze known as two-step, Craig David's debut record carries lofty expectations. Born out of the R&B/hip-hop and U.K. garage styles of artists like Romanthony, MJ Cole, and Timbaland, with dashes of spastic drum & bass-style rhythms and DJ scratches, two-step is waiting for its first major breakthrough. On his debut full-length, Born to Do It, it's immediately obvious that this breakthrough won't be supplied by David, only because his style isn't really proper two-step at all. His smooth tenor and hip-hop-oriented, verse-chorus-verse song structures are much more in line with the urban soul and new jack swing sound of artists like R. Kelly, Sisqo, and D'Angelo. Still, for an artist who just turned 20, this is an incredibly assured record with a sweet, romantic core that only a cold cynic could deride as youthful naiveté.

After laying down a memorable vocal on Artful Dodger's "Re-Wind," the biggest hit to date of the latest U.K.-spawned dance craze known as two-step, Craig David's debut record carries lofty expectations. Born out of the R&B/hip-hop and U.K. garage styles of artists like Romanthony, MJ Cole, and Timbaland, with dashes of spastic drum & bass-style rhythms and DJ scratches, two-step is waiting for its first major breakthrough. On his debut full-length, Born to Do It, it's immediately obvious that this breakthrough won't be supplied by David, only because his style isn't really proper two-step at all. His smooth tenor and hip-hop-oriented, verse-chorus-verse song structures are much more in line with the urban soul and new jack swing sound of artists like R. Kelly, Sisqo, and D'Angelo. Still, for an artist who just turned 20, this is an incredibly assured record with a sweet, romantic core that only a cold cynic could deride as youthful naiveté.

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