Only the highest quality salt is used to ensure that our customers are satisfied with our products.
Cerebos iodized table salt strives to deliver our promise…see how it runs!
Available in 500g flask for ease of use and minimization of moisture intake.
Ingredients: Salt, Anti Caking Agent, Potassium Iodate.
Product of South Africa
About Cerebos: A Truly South African storey steeped in history and tradition
Cerebos is a long-established business with a strong internationally known brand which is the market leader in the retail salt market in South Africa with extended distribution into Southern Africa. The company’s industrial business is focused on the supply of quality salt to the food manufacturing sector while the retail division strives to deliver consumers an array of value-added convenience products.
MISSION & VISION
To be recognised as Southern Africa’s foremost supplier of salt. To be the market leader and consumers first choice in premium salt, while leveraging the Cerebos brand, entering into the mainstream of flavour enhancement and striving to provide superior customer focus at all times.
BRAND STORY
Cerebos has been an iconic South African brand since 1945. It traces its roots back to England in 1892 when a chemist decided to mix calcium phosphate with salt to mend his daughter’s weak bones. He discovered that the combination gave the salt free-flowing properties, a first of its kind. The boy running after the chicken originates from the old folktale that if you poured salt on a chicken’s tail, it wouldn’t be able to fly away. Inspired by our free-flowing salt, See How It Runs is our slogan still in use today.
HISTORY OF CEREBOS LTD:
Established in South Africa in the 1940s, Cerebos is the leader in the South African retail salt market, with distribution extending throughout Southern and Sub Saharan Africa.
Originally a wholly-owned subsidiary of RHM Ltd UK, the 1980s saw its acquisition by AngloVaal Industries (through the subsidiary now known as National Brands Limited).
In October 2002, the management of Cerebos purchased the business as a consortium and formed the locally-based independent entity.
Committed to its role as a nation builder, the business welcomed BEE partner Khumo Bathong Strategic Investments (KBSI) in March 2006. Having acquired a significant stake in Cerebos Ltd, they provided both equity capital & strategic input that has proven to be crucial in securing an exciting new venture.
With the assistance of the Development Bank of South Africa (DBSA), shareholders of Cerebos Limited funded the erection of a new plant to successfully produce Pure Vacuum Dried food grade salt to the South Africa consumer.
In February 2012, a consortium of investors acquired the business to ensure that it remains the quintessential salt producer. Comprising of a broad-based BEE vehicle (led by African Pioneer Investments), Investec Principal Investments, Netherne Investments and the previous Managing Director, Mr Len Chandler.
In 2015 Chlor-Alkali Holdings (CAH) acquired 100% of Cerebos.
In 2016 SynChem acquired 100% of CAH. The SynChem Group provides speciality chemicals & coatings, minerals and energy solutions for a broad range of sectors spanning food & beverages, industrial, pharmaceutical, mining, and agriculture.
In August 2018, the ultimate holding company of SynChem, namely IEP, created The Bud Group, a diversified Group of Companies across the platforms of Chemicals and Minerals, Industrial Services, Building Materials and Financial Services. SynChem (Cerebos’ direct holding company) was renamed Bud Chemicals and Minerals (“BudChem”).
What's in the box
1 x Cerebos Iodized Table Salt (500g)
