More than 275,000 startups launched each month are led by people 45 and older. Whether middle-aged or long retired, these individuals have what it takes-ambition, wisdom, resilience-but they need the tools to take that leap of faith and embrace the unknown.
It's Not Hard. It's Just New.
There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here's the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it.
Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty-nester to business-owner. With award-winning entrepreneur Rick Terrien as your guide, kickstart your entrepreneurial journey with this book and you'll learn to:
Make a smooth transition from working for someone else to working for yourself
Minimize your risk and maximize your value
Set a pace that's right for you and your business
Find the customers that will keep coming back
Create a business system that keeps you on track and comfortable
Build your exit strategy into your launch
Tackle obstacles with an open mind
